Qcumber

I'm currently a bit in love with Qcumber clothing - if you haven't seen these yet they make amazing bright fruity jumpers - warm and cheery to balance out the miserable cold weather (which isn't actually looking too bad today but I can't imagine that lasting).

The creators behind QCumber, a pair of Oxford graduates, explain their brands inspirations: "We believe that Fruit and Vegetables are beautifully designed by nature and underrepresented in the world of fashion. We created QCumber when a food fight with some strawberries resulted in a delicious and perfect imprint on a white jumper". They've since been working hard to create some brand buzz and a combination of their fun products and obvious humour have proved so far successful, with their jumpers being featured so far in publications such as Cosmopolitan and Grazia.

But I have a very exciting reason for covering this exciting British company today - A shiny new product! Lauching next week are the new addition to the QCumber range - Frubies! A Frubie is a fruity twist on the beanie, and these take the classic winter staple woolly hat and add the QCumber splash of colour and fun - aren't these cute?

I'm not sure yet on the price of these but as the jumpers go for an extremely reasonable £29.95 (with free shipping!) I can only imagine the Frubies to come in at an equally bargainous price.

You can keep up to date with this and any other Qcumber developments by following them on twitter or liking them on facebook.